A/B Testing
Test different versions of your campaigns to optimize performance
Total Tests
4
+3 this month
Running Tests
1
Active experiments
Avg. Improvement
+16.1%
From winning variants
Confidence Level
92%
Statistical significance
Filters
A/B Tests
Manage your active and completed A/B tests (4 of 4 tests)
| Test Name | Campaign | Type | Status | Duration | Audience | Winner | Confidence | |
|---|---|---|---|---|---|---|---|---|
Summer Sale Subject Lines Testing Open Rate | Summer Sale 2024 | Subject Line | running | 1/15/2024 - 1/22/2024 | 5,234 | Variant A | 85% | |
Welcome Email CTA Test Testing Click Rate | Welcome Series | Content | completed | 1/1/2024 - 1/14/2024 | 2,468 | Variant A | 92% | |
Newsletter Design Test Testing Click Rate | Monthly Newsletter | Design | draft | 1/20/2024 - 1/27/2024 | 8,500 | - | - | |
Send Time Optimization Testing Open Rate | Product Launch | Send Time | scheduled | 1/25/2024 - 2/1/2024 | 12,000 | - | - |