Audience Segments
Create and manage targeted subscriber segments
Total Segments
7
+3 this month
Active Segments
5
71% of total
Avg. Segment Size
2,127
+12% from last month
Total Subscribers
14,887
across all segments
All Segments
Manage your audience segments and targeting rules
Select all
Showing 7 of 7 segments
| Segment Name | Subscribers | Growth | Engagement | Performance | Status | Last Updated | ||
|---|---|---|---|---|---|---|---|---|
VIP Customers High-value customers with multiple purchases Purchase amount > $500 AND Purchase count > 3 | 1,234 | +12.5% | high | Open: 68.5% Click: 24.3% | active | 2 hours ago | ||
New Subscribers Subscribers who joined in the last 30 days Subscription date >= 30 days ago | 567 | +45.2% | medium | Open: 45.2% Click: 18.7% | active | 1 hour ago | ||
Inactive Users Haven't opened emails in the last 90 days Last email open < 90 days ago | 2,341 | -8.3% | low | Open: 12.8% Click: 3.2% | active | 4 hours ago | ||
Product Enthusiasts Subscribers interested in product updates Tags contains 'product-updates' OR Clicked product links | 3,456 | +23.1% | high | Open: 72.1% Click: 31.5% | active | 6 hours ago | ||
Geographic - US East Subscribers from US East Coast Location in ['NY', 'NJ', 'CT', 'MA', 'PA'] | 1,876 | +5.7% | medium | Open: 52.3% Click: 19.8% | paused | 1 day ago | ||
Mobile Users Subscribers who primarily open emails on mobile Mobile opens > 80% of total opens | 4,521 | +18.9% | high | Open: 61.7% Click: 22.4% | active | 3 hours ago | ||
High Engagement Subscribers with high email engagement rates Open rate > 60% AND Click rate > 20% | 892 | +34.2% | high | Open: 78.9% Click: 35.6% | draft | 5 hours ago |